​Awareness Campaign for Trucks and Trailers Under-Run Protective Devices

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      Having Safety means in vehicles such as trucks, trailers and small cars is considered an issue of great interest to the Saudi Standards, Metrology and Quality Organization in addition to competent bodies. SASO has issued a set of mandatory technical regulations for front, lateral and rear under-run protective devices of trucks and trailers, in order to minimize loss of life and property.
 
     The approval of His Royal Highness Prince Mohammad bin Nayef bin Abdul Aziz, Crown Prince, Deputy Prime Minister and Minister of Interior, No. (195 601), was issued on SASO organizing awareness campaign for this purpose, in coordination with relevant bodies, based on our social responsibility towards society. Moreover, it is a prelude to mandatory implementation of technical regulations for trucks' and trailers' under-run protective devices.
 

Campaign goal:

Minimize human and material loss caused by crashes between trucks/ trailers and small cars.
 
 

Organizers of the campaign:

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Why this campaign?

 
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Not:

         setting trucks with (lateral, rear, and front) under-run devices causes such catastrophic accidents.​

 

 Overall goal of the campaign:

 Minimize human and material loss caused by crashes between trucks/ trailers and small cars.
 

Specific goals:​

1. Raise awareness among the target audience «manufacturer, agent, and importer» of issued mandatory technical regulations.
2. Raise public awareness «truck owners and drivers» of the serious risks of the lack of under-run protective devices of various kinds.

 

Target audience:​


 
 

Campaign language:​

  • Arabic
  • English
  • Urdu
  • Other languages, according to different campaign audiences
 

Geographical scope:

 Riyadh – Makkah - Jeddah – Dammam
 Al-Medina - Buraidah - Hail- Tabuk - Sakaka- Arar
 Baha - Abha - Najran - Jazan




Last modified 24 Aug 2020
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